Trump Jr.-Linked Media Firm Bets Big on Dogecoin Mining with $100M Revenue Projection

Thumzup Media Corporation is making a dramatic shift from an advertising technology company to a cryptocurrency mining firm. The Donald Trump Jr.-linked company has announced plans that could generate over $100 million per year if altcoin Dogecoin reaches the $1 milestone.

A shareholder letter was released on 4 September 2025 in which the company disclosed that it has finalized agreements to acquire DogeHash technologies, a Dogecoin mining operator. However, the decision is pending shareholder approval. If approved, the deal will include an initial 2,500 mining rigs with an additional 1,000 on order. In total, the company is planning to have 3,500 rigs operational. Once the acquisition is completed, the combined entity will be renamed as Dogehash Technologies Holdings and trade under the ticker symbol XDOG.

Tumzup Media Corporation to Mine Dogecoin

Thumzup’s shift marks a bold departure from its roots in digital advertising. In August, the company raised $50 million through a share offering to fuel the transition. It expects to deploy Bitmain Antminer rigs to mine Dogecoin, projecting annual revenue of $22.7 million at current DOGE prices. Should Dogecoin climb back to $1, the firm forecasts revenues of as much as $103 million per year.

The move comes as Dogecoin, currently trading at around $0.214, remains down more than 70% from its 2021 all-time high. Despite the decline, Thumzup cited industry data showing that Dogecoin mining can be nearly three times more profitable than Bitcoin mining, pointing to BIT Mining’s 2023 results.

Thumzup is positioning itself as a leader among utility-scale Dogecoin miners, with Dogecoin’s market capitalization over $32 billion and daily trade volume over $1.3 billion. The worldwide crypto mining market is worth $10.5 billion in 2023 and is expected to more than double by 2035. The corporation sees this as a chance to make money.

However, the competition is getting stronger. This week, the cryptocurrency exchange KuCoin said it wants to get 10% of Dogecoin’s entire mining capacity. This shows that more and more institutions are interested in alternative cryptocurrencies.

Beyond mining, Thumzup’s board has authorized holding a diversified portfolio of digital assets, including Bitcoin, Ethereum, Solana, XRP, Litecoin, Dogecoin, and USDC. The company currently holds 19.1 BTC valued at roughly $2.1 million, according to BitcoinTreasuries.NET.

Trump family ties are also under the spotlight. Donald Trump Jr. purchased 350,000 shares of Thumzup in July, while fundraising efforts have been supported by Dominari Securities, an investment bank linked to the family.

Shares of TZUP rose 5.3% Thursday to close at $5.57, though still far below the August peak above $15. Despite volatility, the stock remains up 62% year-to-date.