Strategy Expands Its Bitcoin Treasury With $264M BTC Purchase

Strategy Inc. has just announced its latest Bitcoin (BTC) acquisition on January 25, 2026. The firm, led by Bitcoin advocate Michael Saylor, has added 2,932 BTC at an average price of $90,061 per coin, for a total of approximately $264.1 million.

This purchase brings its total Bitcoin holding to 712,647 BTC, acquired at an average cost of $76,037 per BTC, with a cumulative investment of $54.19 billion.

The announcement came directly from Saylor via his X account, where he posted: “Strategy has acquired 2,932 BTC for ~$264.1 million at ~$90,061 per bitcoin. As of 1/25/2026, we hodl 712,647 $BTC acquired for ~$54.19 billion at ~$76,037 per bitcoin. $MSTR $STRC.”

The “Supply Shock” Narrative

The announcement of the purchase comes despite the ongoing broader market correction and the growing geopolitical uncertainty. The crypto community, on the other hand, has reignited discussions for a supply shock after the move. Analysts note that Strategy’s weekly buying volume consistently outpaces that of Bitcoin miners.  

Strategy continues to grow its Bitcoin treasury. The firm now roughly holds around 3.4% of the total 21 million BTC supply. Many see the purchase as visionary, but critics are labelling it as high-risk leverage on BTC volatility.