Six placements across a live show four nights a week, a written desk, and a weekday email. Below is who is on the other side, what twelve months of reach looks like, what each format costs in attention and in money, and what a partnership will not buy at any price.
One audience, cut four ways. Region and device come from the platforms themselves, YouTube for the show and analytics for the site. Experience and portfolio size come from the February 2026 reader survey, 3,412 replies, which is the only figure on this page we collected ourselves.
Two thirds of the audience sits in Europe and North America, which is usually the first thing a venue asks about, because it decides whether the offer it is buying attention for is one those readers can legally take. The show is in English and goes out at 19:00 CET, so the European share is a function of the schedule as much as of the subject.
Nearly two in three have been trading for more than a year, and 72% place a trade in an average week. That is the number worth planning against: an audience that already has an account somewhere is a switching argument, not an acquisition one, and the copy that works here says what you do better rather than what crypto is.
Self-reported, so treat the tails with the suspicion they deserve: people round up at the top and stay quiet at the bottom. The middle of the distribution is the honest part of it, and it is where fee schedules and funding limits get compared line by line.
A third of the show is watched on a desktop, which is the reason a link read out on air still converts here: the second screen is the one the account is already open on. Podcast listeners hear the segment and never see a link, so a campaign that runs on audio needs a spoken code rather than a URL.
September 2025 to August 2026, one surface at a time. They are not drawn together because they are not on the same scale: a weekly viewer count and a monthly reader count share an axis only by accident, and stacking them would flatten the smallest of the three into a line along the floor. Hover or use the arrow keys to read a month off the plot.
Aug 2026: 48K live viewers a week
Up 41% over the year. The step in February is the move from three nights a week to four, not a change in how the platform counts a view. A viewer is counted once a week however many of the four nights they turn up for.
| Month | Live viewers a week, thousands | Article readers a month, thousands | Newsletter subscribers, thousands |
|---|---|---|---|
| Sep 2025 | 34.0 | 198 | 12.4 |
| Oct 2025 | 36.0 | 214 | 13.6 |
| Nov 2025 | 39.0 | 231 | 15.1 |
| Dec 2025 | 37.0 | 226 | 16.0 |
| Jan 2026 | 41.0 | 248 | 17.8 |
| Feb 2026 | 44.0 | 262 | 19.2 |
| Mar 2026 | 43.0 | 271 | 20.5 |
| Apr 2026 | 46.0 | 268 | 21.4 |
| May 2026 | 45.0 | 284 | 22.8 |
| Jun 2026 | 47.0 | 296 | 24.1 |
| Jul 2026 | 46.0 | 302 | 25.3 |
| Aug 2026 | 48.0 | 310 | 26.4 |
Grouped by where they run, because that is what decides who sees them. Every one of them is labelled as paid, in the same words, in the same place, whether it costs $1,400 or $9,500.
A named block inside the live show, read by the host and kept in the replay. You get the script in advance and a veto on the wording. You do not get to change what is said around it, and the segment does not move to sit next to a favourable topic.
4 nights / week12K live, 52K on replay
90 to 120 seconds
From $4,800 a week
A full episode with someone from your team, on the same set and in the same run of questions as any other guest. Two of the questions are yours. The rest are ours, you see them the day before, and nothing is cut after the fact.
One episode18K views in 30 days
45 to 60 minutes
From $9,500
Written by our desk, carrying the Sponsored label from the listing through to the page. You correct anything factual about your own product and you see the draft before it goes up. The judgements in it stay ours, which is the only reason anyone reads it.
Evergreen9.4K reads in 30 days
1,200 to 1,600 words
From $3,200
Your product goes through the same checklist as everyone else and gets the same fixed field set on Exchanges or Trading tools. A partnership buys the test slot and the place in the queue. It never buys the score, and the page says so at the top.
Re-tested every 6 months26K reads a month
4 to 6 week queue
From $6,000 a slot
A card on the Deals page for a quarter, with your terms, your expiry date and a tracked link. The page is sorted by what the offer is worth to the reader, not by what it pays us, so a thin offer sits at the bottom of it.
90 days41K visits a month
Highest click-through on the site
From $2,600 a quarter
One labelled slot in The Moon Brief, the weekday 08:00 email. One partner per send, never two, and never in the same block as the market summary. It is the smallest audience on this page and the one that clicks hardest.
Weekdays, 08:0026.4K subscribers
42% open rate
From $1,400 a send
Reach is the median of the last twelve months, not the best month. Click-through is measured on the partner's own tracking. Rates are the opening figure for a single run, and the brand guide carries the rate card in full, including what a longer booking does to it.
| Format | Where it runs | Reach per run | Click-through | Indicative rate |
|---|---|---|---|---|
| Sponsored segment | Live show, 4 nights a week | 12K live, 52K replay | 3.1% | $4,800 a week |
| Interview episode | Live show and the channel | 18K in 30 days | 4.2% | $9,500 an episode |
| Sponsored article | Articles, under Sponsored | 9.4K in 30 days | 5.8% | $3,200 |
| Review and listing slot | Exchanges, Trading tools | 26K a month | 11.4% | $6,000 a slot |
| Deals offer | Deals | 41K a month | 14.6% | $2,600 a quarter |
| Newsletter slot | The Moon Brief, weekdays | 11.1K opens | 6.8% | $1,400 a send |
Pick the formats and the length of the run. The recurring placements multiply, the one-off ones are counted once, and the answer comes back as a band because what is open in a given week decides the real number.
A band, not a quote. It is built from medians, and no campaign is a median: the invoice follows a call and a written scope.
Each campaign was measured with the partner's own tracking, not ours. Partners are described rather than named: the individual numbers are commercially theirs, and the names are in the strip at the top of the page.
Top-five spot exchange
14,200
Tracked sign-ups from a six-week run of named segments on the Wednesday show.
Hardware wallet maker
31%
Share of quarterly EU direct sales attributed to one review and the follow-up Q&A episode.
Derivatives venue
6.8%
Click-through on four newsletter placements, against a 1.9% benchmark from their other lists.
The filled bar is the placement here. The hollow one is what the same partner reported from comparable placements on other crypto media in the same quarter. One scale across all four rows, so the pairs can be read against each other as well as within themselves.
Deals offer
Review and listing slot
Newsletter slot
Sponsored segment
Four partners, four quarters, and a sample that small is a signal rather than a proof. The gap has one boring explanation: a labelled slot on a show people chose to watch is not the same as an impression bought against a page someone landed on.
A segment can be on air the week after the call. A review cannot, because the testing is real and the queue is first come. This is the shape of a six-week run booked from cold.
With the person who would run the campaign, not a sales desk. What you are launching, who you need in front of it, and whether we are the wrong audience for it. We say so when we are.
Which nights, which sends, which page. What is open, what it costs and what the reporting will contain. Nothing starts before that document is signed by both sides.
You see the segment script or the article draft before it runs, and you have a veto on how your own product is described. Editorial around it is not part of the exchange.
The run happens. Tracked links are yours, so the numbers land in your dashboard as they happen rather than in a slide at the end.
An export rather than a claim: YouTube for the show, analytics for the site, the mail platform for the brief. If a placement underperformed, that is in the same document as the rest.
A short write-up of what worked and what we would not do again. Most second campaigns are a different shape from the first one, and that is where the shape comes from.
The audience is worth something to you because it believes what it is told. Everything in the right-hand column is off the table for the same reason.
Affiliate links never change a review's score or verdict, and any page carrying them says so at the top. The full editorial policy spells out how the two are kept apart.
Yes. The brand guide has the last twelve months of viewer, reader and subscriber figures broken down by region and by device, exported from the platforms themselves. The charts above are the summary of it.
By the platform, never by us: YouTube for the show, analytics for the site, the mail platform for the brief. Click-through is measured on your links, in your dashboard, which is the only version of the number that is worth arguing about.
It publishes. You will see it at the same time as everyone else, and you can publish a response that we will link from the page. That is the whole arrangement.
Our desk. You correct anything factual about your own product and you see the draft before it goes up. The judgements stay ours, and the Sponsored label travels with the piece from the listing to the page.
Yes, with one exception: the newsletter is one partner per send and does not stack. Two segments in a week is common. Two placements on the same night is not, because the second one is the one nobody hears.
A segment can go live in the following week. A review takes four to six weeks, because the testing is real and the queue is first come.
Not on a revenue share, and never on a token allocation. Cash only, invoiced, so nothing about the coverage depends on a price.
The first message is with the person who would actually run the campaign, not a sales desk.
