Donald Trump Jr. Invests in Bitcoin-Focused Social Media Startup Thumzup

Donald Trump Jr. has acquired a significant stake in Thumzup Media Corporation, a Los Angeles-based company. Thumbzup is a social media startup with a Bitcoin-focused strategy. This smart investment move signals the growing interest and involvement of the Trump family in crypto ventures. According to the Bloomberg report, Trump Jr. purchased 350,000 shares of the social media company, which is worth over $4 million at the time of the transaction.

This new acquisition comes right after the news of a $6 million private placement of convertible preferred stock that was arranged by Dominari Securities. Both Donald Trump Jr. and Eric Trump serve as advisors to the parent company of Dominari Securities.

Trump Jr. Invests in Thumzup Social Media

Although he holds no operational role within Thumzup, Trump Jr.’s investment points to broader ambitions within the crypto ecosystem. The company's strong push for Bitcoin acceptance sets it apart from other social media companies.

Thumzup was started as a way to get people to promote products on social media sites like Instagram. The idea is wonderful, but the business has had trouble making money. The company only made $151 in sales in the first quarter of 2025, and it lost $2.2 million. However, its decision to focus on Bitcoin has piqued investors' interest.

In late 2024, the corporation started constructing a Bitcoin treasury and put $1 million into the cryptocurrency at first. By January 2025, it had 19.106 BTC, which was worth about $2 million at the time, and it was allowed to use up to 90% of its extra income to buy more Bitcoin in the future. Thumzup also started letting select people in its Associate Salesperson Program pay with Bitcoin, which shows that the company is more serious about using crypto as a way to reward people.

In a recent filing with the U.S. Securities and Exchange Commission (SEC), Thumzup amended its universal shelf registration to potentially raise up to $500 million over the next three years. Although the filing is not yet effective, the company has disclosed intentions to use part of the proceeds to grow its Bitcoin holdings.

Donald Trump Jr.’s stake in Thumzup is the latest in a series of crypto-related activities by the Trump family. Eric Trump recently joined the advisory board of Metaplanet, a Japanese firm known for holding significant Bitcoin reserves. Meanwhile, Trump Media & Technology Group, the parent company of Truth Social, has raised $2.3 billion, with part of the funding expected to support Bitcoin investments.

The family’s crypto ambitions also extend to World Liberty Financial, a venture co-founded by Donald Trump and his sons. The firm has launched its own stablecoin, attracted over $100 million in investment from a UAE-based fund, and reportedly earned tens of millions in revenue. With Trump Jr.'s latest move into a Bitcoin-focused startup, the Trump family appears to be positioning itself at the forefront of crypto-financial integration, signaling a broader shift in their long-term business strategy.

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