Metaplanet Strengthens Bitcoin Strategy with $239M Purchase

Metaplanet, the Japanese investment firm, has once again made a Bitcoin acquisition. The company is increasing its Bitcoin holdings, and this time has made a major purchase. The firm has added 2,205 BTC for approximately $238.7 million. According to the data taken from Bitcointreasuries.net, Metaplanet is the fifth-largest publicly listed corporate holder of Bitcoin in the world.

Metaplanet Increases Its Bitcoin Holdings

CEO of Metaplanet, Simon Gerovic, confirmed the acquisition of the new round of bitcoins on X.com. In the same tweet, he confirmed that the company paid an average of $108,237 per Bitcoin. With this latest buy, Metaplanet’s total holdings now stand at 15,555 BTC.

The company’s aggressive Bitcoin strategy places it behind only a handful of global heavyweights, including MicroStrategy, which continues to lead the pack with a staggering 597,325 BTC. Marathon Digital Holdings, Tesla, and Coinbase are among other major corporate Bitcoin holders.

Metaplanet's ongoing accumulation shows that it is moving towards a Bitcoin-based business model on a bigger scale. In a recent post, Gerovich talked about how important it is for the company to "build a sustainable, scalable, and operationally efficient business on a Bitcoin standard." He pointed out that the company's switch to this strategy is already making a difference.

According to Metaplanet’s second-quarter financial disclosure released last week, the firm reported revenue of nearly 1.1 billion yen ($7.6 million), marking a 42.4% year-over-year increase. Gerovich attributed this growth to the company’s Bitcoin-focused strategy, which he believes will continue to pay dividends in both revenue and long-term positioning.

Despite the bold purchase, market sentiment appeared mixed. Metaplanet’s stock fell 1.8% during trading hours on Monday in Japan, according to Yahoo Finance. However, the firm’s stock performance remains strong, up 13.9% over the past month and a remarkable 339% year-to-date, reflecting investor enthusiasm about its Bitcoin-first approach.

Important Reads: Metaplanet Boosts Bitcoin Holdings With $208M Bond Issue

In June, Metaplanet raised eyebrows when it revised its Bitcoin accumulation target to over 210,000 BTC by the end of 2027. If achieved, this would place the firm among the top corporate holders in the world, rivaling even MicroStrategy’s current lead.

The most recent purchase comes at a time when the crypto market is generally positive, with Bitcoin trading close to record highs. Whales and big investors keep buying, which shows that they believe the asset will be worth a lot in the long run. As the rules around the world change and traditional banks slowly look into crypto, Metaplanet stands out as one of the most daring public companies in the field because it is so open about its support for Bitcoin. The company is still taking a risk by putting so much money into one thing, but its expanding sales and stock price show that the gamble is paying off, at least for now.