Dutch Company Amdax to Launch Bitcoin Treasury Firm on Euronext Amsterdam

Amdax, a Dutch crypto service provider, has announced its plans to launch a Bitcoin (BTC) treasury company. The firm will be launched on the Euronext Amsterdam stock exchange, taking another step in Europe’s growing corporate adoption of Bitcoin. Amdax made the announcement by establishing AMBTS B.V., a privately held firm with independent governance. The firm will operate as a stand-alone entity.  

The AMBTS aims to become a “1% Bitcoin treasury company,” meaning the company has the goal of accumulating one percent of all Bitcoin in circulation. With the premier cryptocurrency trading at $115K, this target needs more than $24 billion in holdings.

Amdax to Launch Bitcoin Treasury Company

Amdax said it will raise capital in stages, tapping into markets to increase its Bitcoin reserves over time. The proceeds will be used to grow both equity value and Bitcoin-per-share metrics for investors. An initial financing round will begin with private investors, providing early momentum for its accumulation strategy.

Founded in 2020, Amdax became the first crypto service provider to register with the Dutch Central Bank. More recently, on June 26, it was among the first in the Netherlands to secure a Markets in Crypto-Assets Regulation (MiCA) license from the Dutch Authority for the Financial Markets (AFM).

The company already offers trading in 33 cryptocurrencies, along with automated investing and professionally managed portfolio strategies. Its new venture is intended to give institutional and retail investors exposure to Bitcoin through a regulated and transparent platform listed on one of Europe’s largest stock exchanges.

Lucas Wensing, CEO of Amdax, said the timing is right for Europe to advance its Bitcoin adoption.

“With now over 10% of Bitcoin supply held by corporations, governments and institutions, we think the time is right to establish a Bitcoin treasury company with the aim to obtain a listing on Euronext Amsterdam,” Wensing noted.

At least 15 European companies have already integrated Bitcoin into their corporate balance sheets. Germany’s Bitcoin Group leads with 3,605 BTC, followed by the UK-based Smarter Web Company (2,395 BTC), France’s Blockchain Group (1,653 BTC), and the UK’s Satsuma Technology (1,126 BTC). Others, including Sweden’s H100 Group, Samara Asset Group, and Norway’s Aker ASA, hold smaller reserves.

Although adoption is expanding, Wensing acknowledged that Bitcoin exposure remains relatively small in most European portfolios compared to the United States, where companies like MicroStrategy have pioneered large-scale Bitcoin treasury strategies.

Companies are also quickly adopting this technology in Asia. Metaplanet, a Japanese investment company, just bought 775 BTC, boosting its total holdings to more than 18,888 BTC, worth $2.1 billion. Even though stock prices have been going up and down a lot lately, Metaplanet's market value has gone up around 190% this year, which is better than Japan's TOPIX Core 30 index.

Bitcoin’s long-term performance continues to attract institutional interest. In the last ten years, the cryptocurrency has gone up more than 26,900%, which is much higher than other types of assets. CoinGecko data shows that the S&P 500 soared 193%, gold rose 125%, and crude oil rose only 4.3%.

If it works out, AMBTS might become one of the biggest Bitcoin treasury businesses listed in Europe, giving investors a legal way to get involved with the digital commodity. Amdax's latest project shows how Europe is becoming more important in the global Bitcoin economy. It has regulatory approval, a strong market position, and an ambitious accumulation strategy.