Strategy, the crypto treasury company, has filed for an initial public offering (IPO) of a euro-dominated perpetual stock. The company has made this decision in an effort to boost its ongoing plan to expand its Bitcoin reserves. Strategy announced that it will issue 3.5 million shares under the ticker STRE. Each of the shares will be valued at €100, and the company is offering a 10% annual cumulative dividend, which is payable quarterly starting 31 December.

All proceeds from the IPO sale will be used to purchase additional Bitcoin and for other general corporate purposes. According to the filing, the STRE stick will only be available to qualified investors in the European Union (EU) and the United Kingdom (UK). The company is planning on excluding retail investors in the region. For this project, Strategy is joining hands with major financial institutions such as Morgan Stanley, Barclays, TD Securities, and Moelis, who will act as book-running managers for the IPO offerings.

Strategy Follows Michael Saylor’s Bitcoin Model

Strategy is following the long-standing Bitcoin (BTC) model established by founder Michael Saylor back in 2020. The company is using equity offerings and debt instruments to raise funds for Bitcoin accumulation. Thanks to this mode, Strategy has become the largest Bitcoin-holding public company. It now holds 641,205 BTC and has spent $47.49 billion on the purchase of the premier cryptocurrency. Earlier on 3 November 2025, the company announced it had added 397 more BTC to its portfolio.

Michael Saylor stated during an investor call that Strategy has no plans to alter its business strategy or the need to look into acquisitions or mergers. He stated, “The focus is to sell digital credit, improve the balance sheet, buy Bitcoin, and communicate that to credit and equity investors.” A growing number of firms are now following the same crypto treasury model set by Strategy.

However, analysts have warned that the increased competition could lead to consolidation pressure for other companies. Strategy plans to maintain its independent stance. The STRE euro-based stick represents a strategic move by the company to diversify its capital source beyond the U.S. market and the U.S. dollar. This move also reaffirms Michael Saylor’s commitment to a Bitcoin-centric treasury strategy in a modern digital asset era.

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