A Bitcoin advocate and the Executive Chairman of MicroStrategy, Michael Saylor, has publicly advised Apple Inc. to invest in Bitcoin. He has asked the technology giant to shift its financial strategy and incorporate Bitcoin in its plans. Saylor made the call on X.com while considering the 17% drop in Apple’s share price and the growing scrutiny over the company’s $110 billion stock buyback program.

“Apple should buy Bitcoin,” Saylor tweeted, criticizing Apple’s current capital allocation approach. These remarks quickly made their way through the financial markets, which contributed to a 3.2% spike in Bitcoin’s price.

Michael Saylor Urges Apple to Invest in Bitcoin

While Michael Saylor has urged Apple to invest in the premium cryptocurrency, Apple has yet to respond to Saylor’s suggestions. Bitcoin has risen over 17% this year, boosted by robust institutional interest, regulatory clarity, and the launch of several spot Bitcoin ETFs in the U.S. In the meantime, Apple’s stocks have not performed up to par. The company has struggled, which has made analysts question the effectiveness of its ongoing buyback strategy.

Saylor’s comments are echoing a broader trend of growing integration of Bitcoin into corporate treasuries. His own company, MicroStrategy, now holds 582,000 BTC worth approximately $40.8 billion. Other major financial institutions such as Fidelity, BlackRock, and Ark Invest have also established significant positions through Bitcoin funds.

The current institutional buying momentum and increasing inflows into U.S.-based Bitcoin ETFs suggest now is the right time to enter the Bitcoin race before its price is not cost-ineffective again.

So far, Apple has given no indication that it is exploring options to buy Bitcoin. But history demonstrates that these kinds of choices can have a big effect on the value of shareholders. MicroStrategy and GameStop both used Bitcoin in their plans, and the market reacted strongly to both. If Apple does the same thing, it will become part of a group of institutional adopters, which might make investors feel better about the company.

Bitcoin remains strong at $109K despite market volatility. This shows that the market is active and that the balance of traditional corporate financing may be changing. It’s still unclear if Apple will heed Saylor’s advice, but the pressure from analysts and changing market conditions keeps rising. Apple will soon have to make a decision.

Sign-Up on Coinflare to trade Bitcoin and other cryptocurrencies the right way. Take advantage of our exclusive offer and stand a chance to win up to $6,500 in rewards. Don't miss out!