Japanese investment company, Metaplanet, has announced the purchase of an additional 1,004 bitcoins to make their total holdings 7,800 BTC. This strategic move has sent its stock price soaring to a three-month high, showcasing the market’s strong response to the company’s aggressive Bitcoin accumulation strategy.

The new Bitcoin investment by the company is valued at 15.19 billion yen, which is approximately $104.3 million. This marks Metaplanet’s third major Bitcoin purchase in May. Just earlier this month, on May 7, the company acquired a total of 555 bitcoins and then purchased 1,241 bitcoins a week before this latest acquisition. They have surpassed the Bitcoin reserve of El Salvador in the process.

Metaplanet Increases Its Bitcoin Reserve

The company has revealed the average cost of its most recent BTC purchase. It revealed that the company spent 15.13 million yen, or $103,873 per coin. Keeping this in mind, the Japanese company has now invested a total of 105.38 billion yen, or approximately $712.5 million, into Bitcoin. The historic average price per bitcoin is about 13.5 million yen, which is approximately $91,343.

To support their Bitcoin strategy, the company has been issuing zero-coupon ordinary bonds. In the month of May, the company was able to raise $64.7 million with three separate bond issuances. They were able to raise $24.7 million from its 12th Series on May 2, $25 million from the 13th Series on May 7, and $15 million from the 15th Series on May 13.

Investor Response to Metaplanet Bitcoin Accumulation

The investors have responded enthusiastically to Metaplanet’s bold strategy. The company’s stocks that are listed under ticker 3350.T have risen 12.6% following the announcement of their latest purchase. The stocks closed at 702 yen ($4.80), which is a level the company has not seen since February 13. Its stock has surged by more than 101%, and its value has skyrocketed more than 15 times since the implementation of its Bitcoin treasury policy.

Metaplanet’s financial performance has also mirrored its bullish approach. In its Q1 FY2025 earnings report, the company reported $6 million in revenue, with an impressive 88% stemming from Bitcoin options trading, underscoring the central role that digital assets now play in its business model.

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Yield data provided by the company paints a compelling picture of its Bitcoin-driven returns. From July to September 2024, Metaplanet reported a BTC yield of 41.7%. This jumped to 309.8% in Q4 2024, followed by 95.6% in Q1 2025. In the quarter-to-date for Q2 2025, the company reports a BTC yield of 47.8%. As Metaplanet continues to double down on its Bitcoin-first approach, it is emerging as a leader in corporate crypto adoption in Asia. With both its financial results and stock performance closely tied to Bitcoin, the company is setting a precedent for how traditional firms can integrate digital assets into their long-term strategy.

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